Rolex Retail Prices 2024. Rolex watches cost around $12,000 on average, though prices range from around $2,000 to $241,000 depending on the model. Oyster perpetual 41, 36, 34, 31 and 28.

We’ll finalize the analysis by detailing. The noted retail prices are from end 2023, the first price increase in 2024 and the second price increase in june 2024.